What does Flygskam mean for Capital Markets?

Growing environmental concerns are impacting consumer behaviour and companies are rapidly having to sit up and take notice. A year ago, a no-fly movement seemed a radical idea, yet during 2019 “Flygskam” or “flight-shame” gained significant traction, creating new challenges not only for airlines, but also manufacturers and supporting industries. Sectors falling in and out of investor favour is nothing new—so why should the industry pay attention now?

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EMEA Market Structure + Strategy Team